Savannah, our cat, recently informed me that effects matter more than their causes. You might think differently. That would mean that you are not a cat.
Our picture window looks east. The sun slants in at a low angle these Spring mornings, tiling the carpet with warm, bright trapezoids of light. The cat uses them to investigate how many different ways she can lie prone without allowing any part of her to touch shadow.
Recently I happened to let my left arm swing through a shaft of sunlight. The bezel on my wristwatch reflected a round beam about an inch in diameter. It flashed across the floor in front of Savannah.
Bam! she sprung to her feet and flew after it. The fastest way to learn to catch fish is when they are biting, and Savannah taught me to control that light beam in no time flat. When the sun angle is just so I can flash it to every corner of the room. She goes right after it.
Since we discovered The Reflection it has become her favorite toy. On sunny mornings she disdains all else and demands the delirious dot. Loudly. Somehow she calculates that I have something to do with it.
However, she ignores me once the action starts. She devotes her entire attention to chasing the sunlight reflecting off my watch. It does not dent her enthusiasm at all that she may catch it but never grasp it.
Silly, mistaken cat. But she is not alone. People make this mistake, ignoring causes while pursuing effects. For anyone who doubts this, I have one word: Cosmetics.
Woe to him or her who places too much value on effects. I gain the advantage over my cat because I practice the angles of light while she has eyes only for reflections. J. P. Morgan, the early-20th-Century financier for whom the modern-day bank is named, got rich lending money and brokering business deals, in effect positioning himself to charge people for pursuing their own dreams.
I mention Morgan in transition to an example that looks at the exercise equipment trade. Morgan famously said this about exercise: “I get my exercise being pallbearer for my friends who exercise!”
Morgan would recognize the business logic behind those TV advertisements with scanty-clad young people flexing flat, sweatless bellies on this or that piece of apparatus. The profit potential depends on keeping the customers paying: (1) attention to the desired effect and (2) higher prices for paraphernalia.
Ha! It was youthfulness itself—and the right choice of parents—that produced those admirable bellies. The machine did not flatten the ad actors’ abs, nor would it mine.
I’m better off to keep my money in my pocket and focus on causes. Then I would eat less and healthier, walk more, accept, allow, and enjoy myself as I am, and let the effects be what they will. Prediction: serenity.
Here endeth the rant.
Postscript: I have noticed that since Savannah started chasing that spot of light she has lost a couple of ounces and firmed up her midsection. Do you suppose…? Naw, forget it.